Our Founder
Samuel Lim
Founder and Partner, Assurance & Advisory
Practicing Member, Institute of Singapore Chartered Accountants |
| CPA Australia | ASEAN Chartered Professional Accountant |
Summary
Samuel is a seasoned assurance and advisory professional with extensive experience in public accounting across international firms. He has led engagements for listed entities, multinational corporations, small and medium-sized enterprises, and not-for-profit organizations. Samuel’s approach combines technical excellence with a forward-thinking mindset, helping clients navigate complex business landscapes through sound assurance practices and strategic advisory insights.
Philosophy
Samuel believes in the responsible and sensible use of technology to transform business practices. His philosophy centers on integrating innovation with practicality—ensuring that digital tools serve to enhance, not complicate, the human element of professional services. Through this balanced approach, he empowers clients to achieve sustainable growth and operational excellence.
Key Expertise
- Assurance & Audit Services: Deep experience in statutory audits, financial reporting, and regulatory compliance for diverse industries.
- Advisory & Litigation Support: Provides expert guidance in litigation support, financial due diligence, and business advisory matters.
- Industry Specialization: Asset management and private equity, construction, engineering, food and beverage, energy and resources, hospitality, education, advertising, and media.
- Technology Integration: Advocates for the pragmatic adoption of technology to enhance efficiency, accuracy, and decision-making in accounting and business operations.
- Leadership & Governance: Demonstrated leadership through board and executive roles in professional and community organizations.
Engagements
Samuel is an active contributor to the community and has shared his insights at industry events. He also serves as Chairperson of the Student Interviewer Programme of the Spirit of Enterprise and Treasurer of Fencing Singapore, reflecting his commitment to leadership and service beyond the corporate sphere.
